Privacy
Cookie Policy
This Cookie Policy explains what cookies are, which types we use on the Usaha AI website, and how you can manage your preferences. We want to be transparent about our data practices. If you have any questions, you're welcome to reach out to us at [email protected].
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They help the website recognise your device on subsequent visits and remember certain information about your preferences or behaviour during past sessions.
Cookies do not contain personally identifiable information on their own — they typically store a reference code that the website's server uses to retrieve stored information. Some cookies are set by the website you are visiting (first-party cookies), while others are set by third-party services that appear on the page.
Most web browsers accept cookies by default, but you can adjust your browser settings to refuse cookies or delete them at any time. Doing so may affect certain functions on our website.
2. Cookies We Use
Essential Cookies
Always ActiveThese cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take, such as setting your cookie preferences or filling in forms. Without these cookies, core site functionality would not work.
- Cookie consent preference storage
- Session security and integrity
- Form submission state management
Duration: Session to 12 months
Analytics Cookies
OptionalThese cookies help us understand how visitors interact with our website. The information is aggregated and anonymous — it tells us which pages are visited most often, where visitors arrive from, and how long they stay. This helps us improve the experience for everyone.
- Google Analytics — page views, session duration, navigation paths
- Aggregate traffic source analysis
- Device and browser type reporting
Duration: Up to 24 months
Marketing Cookies
OptionalThese cookies may be set by our advertising partners to build a profile of your interests and display relevant adverts on other sites. They do not directly store personal information but are based on uniquely identifying your browser.
- Meta (Facebook) Pixel — ad performance and audience tracking
- Microsoft Advertising (Bing Pixel) — conversion measurement
- Google Ads — campaign attribution and conversion events
Duration: Up to 13 months
Preference Cookies
OptionalThese cookies allow the website to remember choices you make and provide enhanced, more personalised features. For example, they may remember your preferred language or region so that you don't need to re-enter this information on your next visit.
- Language and region preferences
- UI personalisation settings
- Returning visitor experience improvements
Duration: Up to 12 months
3. Third-Party Cookies
Some cookies on our site are set by third-party services. These parties have their own privacy and cookie policies that govern how they use the data collected. We encourage you to review those policies directly:
- Google Analytics / Google Ads — Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland
- Meta Pixel — Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland
- Microsoft Advertising — Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland
4. Cookie Duration
Cookies fall into two broad categories based on how long they remain on your device:
Session Cookies
Temporary cookies that are deleted as soon as you close your browser. They hold information only for the duration of a single browsing session.
Persistent Cookies
Remain on your device for a set period (from days to up to 24 months depending on their purpose) or until you delete them manually from your browser settings.
5. Managing Cookies in Your Browser
In addition to the controls above, you can manage or delete cookies directly through your browser settings. Select your browser below for guidance:
Google Chrome
- Open Chrome and click the three-dot menu (top right)
- Select Settings → Privacy and security
- Click Cookies and other site data
- Choose your preferred setting, or click See all site data and permissions to manage individual sites
- To delete existing cookies, click Delete all data or select specific sites
Mozilla Firefox
- Open Firefox and click the menu button (three lines, top right)
- Select Settings → Privacy & Security
- Under Browser Privacy, choose your protection level or select Custom
- To manage specific cookies, scroll to Cookies and Site Data and click Manage Data
- Click Remove All or search for a specific site to remove its cookies
Apple Safari
- Open Safari and click Safari in the menu bar → Preferences (or Settings on macOS 13+)
- Click the Privacy tab
- Check or uncheck Block all cookies as preferred
- To manage existing cookies, click Manage Website Data…
- Search for sites or click Remove All to clear all stored data
On iPhone/iPad: Settings → Safari → Privacy & Security → Block All Cookies
Microsoft Edge
- Open Edge and click the three-dot menu (top right)
- Select Settings → Cookies and site permissions
- Click Cookies and site data
- Toggle Block third-party cookies or choose your preferred setting
- To view and delete existing cookies, click See all cookies and site data
Mobile browsers: On Android, access Chrome settings through the three-dot menu → Settings → Site settings → Cookies. On iOS, Safari settings are managed through the device Settings app (Settings → Safari).
6. Your Rights
Under Malaysia's Personal Data Protection Act 2010 (PDPA) and general principles of data transparency, you have the right to:
- Withdraw your cookie consent at any time by adjusting your preferences above or through your browser settings
- Request information about what data we hold related to your interactions with our website
- Ask us to delete data collected through optional cookies
- Lodge a complaint with the relevant authority if you believe your data rights have not been respected
Please be aware that disabling certain cookies — particularly analytics and preference cookies — may affect how well the website functions for you, though all core features will remain accessible.
7. Contact Us
If you have questions about how we use cookies, or would like to exercise any of your rights, please contact us: